FINE JEWELLERY, WATCHES, SILVER & COINS 11th December 2024 at 12pm

8 Diamonds have high intrinsic value, they’re always in demand and they last forever! On paper, diamonds make great investment sense.They have high intrinsic value, they’re always in demand, and they last forever - plus, they’re small, por table and easy to store (unlike that priceless Ming vase you just had to have at auction). And, like most gems and precious metals, past performance shows that they will increase in value over time. However, unlike gold - which is valued by weight only - diamonds don't have a universal price per gram.When no two stones are exactly the same, every diamond has to be valued on its individual merits.This makes investing in diamonds slightly trickier. Despite this, many people are investing in diamonds - more so, now that traditional investment oppor tunities are failing to deliver the goods. Low-interest rates and falling markets make investing in diamonds look appealing to add to a diverse por tfolio. But how do you go about buying a diamond for investment, and how can you be sure of making a good return? 1. Make sure you are not paying too much – buying in retail adds the jeweller’s mark up (anything up to 150% or more) andVAT which makes the price a lot higher than the return value, at auction however theVAT is incorporated into the auctioneer’s fee which at O’Reilly’s is set at a modest 22%. 2. Make sure the carat weight, colour and clarity are correct for the price, diamonds have a market value based on the carat weight, colour and clarity, at O’Reilly’s we assess the diamond and use a universal price repor t to value our diamonds for sale so you can be sure that they are priced correctly for their spec. 3. Be aware of the returns; they do not appreciate quickly. Diamonds are a commodity and like any commodity, their value can go down as well as up. On the whole, based on past performance, they go up - just very slowly. It’s vir tually impossible to make a profit in the shor t term so it’s not just realistic to buy a diamond and expect to sell it for a profit after ARE DIAMONDS A GOOD INVESTMENT? LIVE AUCTION OF FINE JEWELLERY, WATCHES, SILVER & COINS • WEDNESDAY, 11th DECEMBER 2024 AT 12PM